Reporting

Analytics & Reporting

Analytics and reporting messages in an OZSMS web portal can provide valuable insights into the performance of your SMS marketing campaigns.

Here are some key analytics and reporting messages that you can expect to see in an OZSMS web portal:

Delivery reports: Delivery reports provide information on the status of each message sent, including whether the message was successfully delivered or failed. This information can help you identify any issues with delivery, such as incorrect phone numbers or carrier restrictions.
Click-through rates: If your SMS campaign includes links to a website or landing page, you can track click-through rates to see how many recipients clicked on the link. This information can help you measure the effectiveness of your campaign and identify opportunities for improvement.
Conversion rates: If you are using SMS to drive conversions, such as sales or sign-ups, you can track conversion rates to see how many recipients took the desired action. This information can help you evaluate the ROI of your campaign and optimize your messaging and offers to improve conversions.
Opt-out rates: Opt-out rates provide insight into how many recipients have unsubscribed from your SMS campaign. This information can help you monitor compliance with regulations and identify any issues with messaging or targeting that may be leading to high opt-out rates.

Overall, analytics and reporting messages in an OZSMS web portal can help you track the success of your SMS campaigns and make data-driven decisions to optimize performance.

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Here are some key analytics and reporting messages that you can expect to see in an OZSMS web portal:

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